UCA Students Coordinate Catwalk Show for Celebrity US Designer
Fresh off the London Fashion Week catwalk, the new collection of sustainable designer Jeff Garner entitled ‘Ruins & Renaissance’ took to UCA Epsom’s own catwalk, designed by first year Fashion Management & Marketing students.
The students were responsible for all elements of the event, including the design of the catwalk, the promotional activity and even sourcing horses to be on display as guests entered the catwalk show. They were briefed by Jeff who shared his vision for the collection, newly launched under his brand ‘Prophetik’.
First year student Kiran Dooa was responsible for locating and sourcing the horses for the event, and also set up a live periscope feed so that the show could be watched remotely. He had the chance to support Jeff’s London Fashion Week catwalk show as part of Fashion Scout, by arranging the horses display outside Freemasons’ Hall.
“The project has been amazing,” said Kiran, 20 and from Isleworth. “It’s been long hours but we all pulled together in the end. Working with Jeff has been so great – he has an amazing way of sharing his vision, so we immediately understood what he wanted and got to work.”
With a mission to enlighten customers of the harmful effects of synthetic fabrics and petrochemical dyes in everyday garments, Prophetik aims to provide a beautiful solution using plant-based fabrics and dyes. Ruins & Renaissance features romantic feminine gowns and men’s riding breeches and trousers.
Working with sustainable fashion brand Prophetik has seen the students explore ways that global fashion impacts the environment and different cultures all over the world.
Whilst congratulating the students in a speech after the catwalk show, course leader for BA (Hons) Fashion Management & Marketing Katherine Boxall said:
“The students have done a fantastic job making the event happen and they’ve all worked really hard. Jeff is standing for sustainability in the fashion world and we want the students to be doing that too, so this project was all about facilitating the students’ learning of sustainable fashion.”