Workshop 5 : More Details

Title: Sales & Marketing

 

Topics:

1. The Elements of Marketing. How to bring together the important elements required to market your designs – the ‘P’s.
2. Working out your USP (Unique Selling Point). What makes your designs different? Why should someone buy your designs                         instead of some else’s?
3. Branding. Stand out from the crowd.
4. Promotion – PR, Shows, Website, Social Media etc. How to go about promoting yourself and your products.
5. Routes to Market. Choosing your outlets – direct to public/wholesale/agents/export/ internet etc.
6. Targeting. Pinpointing your buyers.
7. Useful tools to help you on the way.

 

Venue: The Fashion Studio, Knowledge Dock, University of East London, Docklands Campus, University Way, London, E16 2RD. (Nearest station: DLR, Cyprus)

Price: Fashion Capital members = £60 per delegate per workshop;

Non-members = £75 per delegate per workshop.

How to Book or further info: Please email Nigel Rust at Fashion Enter: nigel@fashion-enter.com

For details of other Workshops in this series – click here