Northumbria University – BA (Hons) Fashion Marketing
14-12-2006
Northumbria University
BA (Hons) Fashion Marketing
COURSE INFORMATION PROGRAMME INFORMATION Since being established as the first degree of its kind the BA (Hons) Fashion Marketing programme has gained an excellent reputation within the fashion industry. The degree’s principal aim is to explore the fashion design process from innovative concepts, through product development to promotion. Contemporary design influences, consumer behaviour and the dynamics of the marketplace are integrated into the programme.
The structure is unique in enabling students to pursue individual preferences. The programme concentrates on communication skills by developing in the student the ability to translate strategic thinking into reality through the application of fashion design, product development, new media, graphics, illustration and photographic styling and promotional techniques.
There is access to the full range of excellent studio facilities, including garment production workrooms, information technology resources, and photographic and film editing facilities. Students have been successful in national competitions and awards from prestigious companies.
Placements are undertaken during the second and third year of the programme, and although most are based in the UK, opportunities exist for placements to be taken abroad, in Europe and the USA.
Year 1 Design Design and illustration Design realisation 1 Design realisation 2 Marketing Contemporary design influences Photography and promotion Information technology Fashion trend analysis
Year 2 Design realisation and promotion 1 Concept generation Consumer behaviour Industrial placement Digital image editing and digital illustration
Year 3 Industrial placement Design realisation and promotion 2 Fashion graphics Marketing research methods Photographic styling
Year 4 Major project research document Product development Concept realisation and promotion Major project research Designer fabrics Fashion marketing project Portfolio development Photographic styling Internet design Fashion, form, texture: digital output
COURSEWORK AND ASSESSMENT Assessment is by coursework and end of year assignment. In the final year, students are required to present their project, in the form of an exhibition of their designed range of products, promotional material and photographic styling.
SELECTION Acceptance is by interview and portfolio. Although academic qualifications are a principal requirement, the portfolio of work showing evidence of creative and visual ability is vitally important, together with the enthusiasm to convince the interview panel of a strong commitment to study Fashion Marketing.
CAREERS Graduates are employed in positions such as; buying, range selecting, product development, visual merchandising, prediction, design, styling, promotion and public relations nationally and internationally. Over 90% of students find employment in fashion related fields.
