Marketing

After the initial designed product has been completed its then up to the manufactures or retailers to market the product.

Marketing is about what peoples needs are, by assessing what and how to meet those consumer needs. This is usually done by research, display, advertising and packaging.

Promotion plays a huge part in how successful a product is and can be; usually a garment will be advertised in magazines, online publications ect, depending on your audience.

 

By Abigail Stephenson
Photographs provided by Fashion Capital.

For other articles in the learning about textiles technology, click below:

Part one: what are textiles?
Part two: The inspiration behind the ideas of design
Part three: drawing and modelling
Part four: planning
Part five: influences on design
Part six: fibres
Part seven: construction
Part eight: properties of fabrics
Part nine: care of fabrics
Part ten: components
Part eleven: disassembly
Part twelve: application of colour
Part thirteen: measuring and marketing
Part fourteen: assembly
Part fifteen: industrial production techniques
Part sixteen: systems in production
Part seventeen: aesthetics and ergonomics
Part eighteen: evaluation and quality
Part nineteen: marketing