Waltham Forest Fashion Show 2014
The perfect opportunity for the college students to present their hard work produced throughout the academic year, the show had fantastic turnout, seats quickly filled for a 7:30pm start.
Jenny was invited as a special guest, to judge the designs and crown a winner. The winner would be awarded a membership with FashionCapital free of charge, guidance into launching their brand through mentoring sessions with Jenny Holloway and supplies of stock fabric for their future collections.
After looking at 25 collections Jenny noted an impressive collection from BTEC Extended Fashion Diploma student, Damla Ozelar. Damla’s collection, which was inspired by 1950’s silhouettes, included striking floral prints, cuts and commerciality.
Another favourite of the judges was Fashion & Clothing Level 2 & 3 student, Elizabth Fadairo. A collection inspired by aboriginal art and sculptural shapes, Elizabeth used impressive draping techniques and fabrics of delicate organza to create her impressive floral floor length dresses.
The winning collection however was awarded to Safia Mavitidi, tailored shoulders were padded and prominent in an array of power suits, exaggerated skirts and ruffles in a monochrome palette.
“A huge well done and thank you to “Team Waltham Forest College!” I was pleasantly surprised by the creativity, innovation and commercialism of the 25 presentations. Some individual garments where worthy of London Fashion Week, especially the toiling samples that were so intricate and the aboriginal art. The winner had to be an individual designer and Safia was selected because she produced a cohesive range that had true design, complex pattern pieces and yet the styles had elements of commercialism. We will now work with Safia to define her collection, provide all fabric free of charge from our stocks and create a network for her brand. We are really looking forward to welcoming her to the Factory.”
The night further cements the unique relationship Fashion Enter has with WFC and its ongoing commitment to fashion in learning and education today.
Safia commented, “I was emotional but so ecstatically happy to receive the winning award from fashioncapital.co.uk. To be recognised for my design work is so rewarding. I spent many long hours working on the total signature of the collection and I wanted to twist contemporary design with commercialism. BUT I still wanted to be me! I can’t wait to go to the Factory and launch my brand; the offer of free mentoring and free fabric is so exciting for me. Thanks to everyone who has got me to this platform.”