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Attention All Designers!!!!
DON'T MISS OUT
A truly astonishing opportunity has arisen
Britain's fastest growing women's glossy are offering Fashion Enter designers
A special DISCOUNT on EXHIBITING AREAS within the Eve Style Show!!
The eve Style Show is held at Clothes Show Live, equalling the largest fashion and beauty event in the world! Supported heavily by eve magazine, the eve Style Show area is a stylish shopping extravaganza
for women in their 20's, 30's, 40's and beyond …….. along with the Wellbeing Zone focusing on the mind, body and soul, this part of the
event is bringing the glamour and the gloss back to Birmingham! Consumers come to learn about great products, meet the celebrities
and experts, re-vamp their wardrobes with on-site stylists, try out new looks and above all shop like there's no tomorrow!
With over £19.4 million spent last year over 6 days, and over 185,000 consumers attending the show – make sure your brand gets noticed and promote your products in the most exciting way you can – face to face with thousands of shoppers who love fashion, beauty, style, and feeling great! Its experiential marketing at its best, and a
ready-made shop window just before Xmas!
Our Show highlights, include the *Experts Stage * the Designer Catwalk Show *the Cocktail Lounge * the Fashion Café * Main Fashion Theatre
Audience Demographics :
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| Geographical Split
West Midlands………………. 33%
East Midlands……………….. 12%
North East…………………….. 9%
North West……………………. 12%
East Anglia……………………. 4%
London & South East…….. 13%
South west…………………………….. 12%
Wales……………………………. 4%
Other……………………….. 1%
Gender
Female………………………….. 89%
Male …………………………….. 11%
97% of visitors quoted their day
out as Good or Excellent
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Age Demographics
12-17 ………………………………… 26%
18-21.. …. ….. …… …………… 23%
22-24…………………………….. 14%
25-34…………………………19%
35-44………………………… 9%
45+ …………………………… 9%
74% of audience over 18 years
which equals over 136,000 visitors
28% of the audience are over 30
Totalling over 50,000 visitors
Total Spend at show = £19.4 million
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Total Attendance 185,000 visitors*
*abc audit pending, combined Clothes Show Live and eve Style Show
Statistics source – The Happy Research Company
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Click onto the DVD link showing footage from last years event.
http://www.evestyleshow.com/eve/show_link24.asp
The Eve Boutique
The Eve Boutique is a new show feature within the Eve Style Show. The Boutique is an area of 16 stands, situated next to the Designer Catwalk, which is styled and presented by Hilary Alexander. The concept of this area is to champion new and upcoming designers. We are targeting small designers and boutique labels and have created smaller stands to make for a more affordable opportunity.
The Stand size is a minimum of 4m Sq at the cost of £1236.00 +VAT for the full six days. Please note that we do not take commission and all sales revenue goes to the exhibitor direct.
Additional Benefits includes ;
· Opportunity to use the stand for data-capture for future marketing
• Logo and Hotlink from www.evestyleshow.com to your website
• To discuss Competitions with our in-house marketing team using exhibitor product
• The Eve Boutique will be promoted via the eve Style Show promotional campaign, including event advertorials in eve magazine in the 3-4 months leading up to the show, plus online via the show website, email and direct mail campaigns and pr.
• Introduction to the PR team to maximise media opportunities.
In summary the Eve Boutique offers maximum exposure to a targeted audience for the brand in tandem with the show campaigns and then the chance to bring your brand to life, retail and impress an emotional connection with consumers at the show.
Do let me know if you would like any further information at this stage.
Best wishes and I look forward to catching up with you over the next couple of days.
Sophie Camille
Assistant Sales Manager
eve Style Show & the Wellbeing Zone @ Clothes Show Live
Tel. 0208 267 8355
www.evestyleshow.com www.clothesshowlive.com
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