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Swedish Fashion

09-02-2009   


On the 5th of February I was lucky enough to attend the grand opening of the Swedish Fashion Exhibition – Exploring a New Identity. This exhibition took place at the Fashion and Textile museum and featured 13 designers challenging the stereotypical idea of Swedish fashion. The idea was to ‘showcase bold , avant-garde' fashion ‘against a stark. industrial backdrop'.

There were mannequins dotted around systematically but the ‘stark, industrial' background was spruces up with tinsel like, silver plastic which ruined the stark effect slightly. The décor was certainly odd. On one of the uncovered walls there was a film being projected, it was the filming of the photo shoots of the collections scattered around the room. Some of the film was very avant-garde and like a secret peek behind the scenes of fashion. Others was just a slideshow By the time I arrived the suspicious looking nibbles and champagne was flowing, the staff incredibly friendly and the fashion – interesting but not ground breaking.

Swedish Fashion Event by Jemima Daisy


Before the speeches there was time for a quick look around the 2 floors that made up the exhibition. A few pieces caught my eye including the jewellery for animals and some surprising knitwear.

Swedish Fashion Event by Jemima Daisy


I was impressed by the use of structure in many of the designers work including the stunning knitwear by Sandra Backlund and jet black beauties by Helena Horstedt. Backlund smashed her way into the fashion scene in France 2 years ago, her knitting technique is so advanced that she cannot contract work out to manufacturers and creates every single made to order garment herself. The shapes and silhouettes she creates are completely new and the sections of cut out areas combine to create a wholly fabulous look.

Swedish Fashion Event by Jemima Daisy


Helena Horstedt's pieces are very technically skilful and hundreds of pleats and fold are used to make huge statement pieces that combine accessories, geometry and fashion. The item displayed was a dress with a headdress that wasn't exactly ready to wear but looked like fun and showed us that Sweden do have some fashion knowledge for us.

 

Swedish Fashion Event by Jemima Daisy  Swedish Fashion Event Photos By Kirstin Sinclair
Swedish Fashion Event Photos By Kirstin Sinclair  Swedish Fashion Event Photos By Kirstin Sinclair


The main room filled up slowly and the atmosphere became more electric. The Crowned Princess of Sweden was gracing us with her presence and the audience couldn't wait! Before then there were an assortment of other speeches from Julia Coate – CIPS, Elisa Mann – Southwark Mayor, Parin Bahl – NCPE and Dennis Nothdruft – Fashion and Textiles Museum Curator.

 Swedish Fashion Event Photos By Kirstin Sinclair


The Princess took to the Floor after a glowing report from every other speech maker. She was dressed in modest but gorgeous satin top and satin black trousers. She was a lot nicer that you'd expect of a Princess – not too regal and stuffy but effortlessly elegant, everyone in the room couldn't help but be captivated by her slightly accented English.

 Swedish Fashion Event Photos By Kirstin Sinclair

After the ribbon was cut and the exhibition declared open the drinks kept flowing and the building was crammed with people admiring and/or criticizing the work.  

I took my cue to leave – before everyone got too out of control! It was a fun event and some of the Swedish fashion certainly shone. Other aspects of the night were pretty standard but overall a very interesting trip.

 

Designers:

Ann-Sofie Back

Sandra Backlund

Martin Bergstrom

Blank

Burfitt

Fifth Avenue Shoe Repair

Helena Horstedt

Rickard Lindqvist

The Local Firm

Nakkna

Diana Orving

Rodebjer

Goran Sundberg

 

Jewellery Designers:

Annka Akerfelt

Pia Aleborg

Sofia Bjorkman

Henrich Brandt

Dada's Diamonds

Sara Engberg

Auli Laitinen

Helena Lindholm

Asa Lockner

Charlotte Sinding

Sissi Westerberg


Thank you to Kirstin Sinclair For Photos




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