H&M are launching a fabulous new collection by the incredible Matthew Williamson expected to draw in crowds of fashion enthusiasts by the mass. Matthew Williamson is the latest in the line of big designer names creating a capsule collection exclusively for the Swedish chain, following in the footsteps of Karl Lagerfeld, Viktor & Rolf and Roberto Cavalli. Needless to say such design gods in the fabulous world of fashion caused quite the stir amongst shoppers even resorting to camping outside London stores overnight to be the first to catch a glimpse of the much anticipated launch.

As the economic outlook remains abysmal, can H&M's strategy of utilizing household designer names to captivate consumers and have the same effect of previous successes? Well, if you have been lucky enough to catch a glimpse of his typical signature styles transformed into High Street marvels, the answer should be clear.

Williamson's boho chic vibrancy will hit London shoppers by storm next Thursday with his stunning range of prints and creative draping providing the perfect must have summer wardrobe collection for all style slaves out there.

Not only is H&M continuing to draw in the finest designer talent to buck the recession, Debenhams have reportedly been in talks with Henry Holland who may just be the latest to join Designer at Debenhams. Drapers reported Debenhams are hoping to attract the younger audience to compete with the likes of Topshop.

Topshop's resounding success in collaboration with Kate Moss transpiring over into the US market evidently shows key fashion moguls evidently assist triumph in times of economic strife, and the likes of irrelevant celebrity collaborators on the music scene for example are far less effective amongst the savvy fashionista. Therefore, plucking the already infamous high end designers into the High Street should achieve the desired reaction in mind.