Year 10 pupils at COLA

After an overview of the fashion industry and an introduction on running your own business, Jennifer Holloway took pupils through the imperative 4 P's of marketing which can be applied not only to fashion but throughout numerous alternative industries.

Price
Product
Place
Promotion

The pupils at the City of London Academy Islington then went onto learn how to use SWOT analysis to justify and assist the process of making key decisions, which again can be taken to any field in any industry. The SWOT analysis technique consists of categorizing factors into the following:

Strengths
Weaknesses
Opportunities
Threats

With all this in mind they were now ready to design and make their own garments which the pupils did with great creativity and enthusiasm.