After an overview of the fashion industry and an introduction on running your own business, pupils were then taken through the imperative 4 P's of marketing which can be applied not only to fashion but throughout numerous alternative industries.

Price
Product
Place
Promotion

The pupils at the Barking Abbey School then went onto learn how to use SWOT analysis to justify and assist the process of making key decisions, which again can be taken to any field in any industry. The SWOT analysis technique consists of categorizing factors into the following:

Strengths
Weaknesses
Opportunities
Threats

Bearing all of this in mind the students then split into groups creating a brand name each and mood boards to further understand exactly who the target market is producing outstanding work.

The groups presented their mood boards under the following brand names:

April

Kimrri

Aussi Frais

Club

Saas

8

Following the presentations, students were then set the task of creating a new collection within each brand group using the mood boards and findings in using the business models above. Fashion Enter will return in September for the presentation of the recycled garments which will then be sold in the Barking Enter Boutique store.

"The workshop was really great and we are all excited to see the high standards continue into the final garments produced. Thank you Fashion Enter" Damion Sizer