From leopard print fabrics to studded low V-back dresses. It is the return of the rock chick, more so the rock chick rebellion. Abandon is "a new trend led fast fashion brand" as stated by USC's merchandise Director David Douglas. It is targeted to 20-25yr old clientele and hopes to boost womenswear for USC by focusing on the concept of making show stopping pieces more wearable. Abandon range has been on sale since October 1^st last week.

“I like that the Abandon range is not too girly and
has a masculine energy that makes it quirky” says Pixie. 

Geldof has had success modelling for Agent Provocateur and London fashion week for Luella, not to mention recently she strut the catwalk for Jeremy Scott's Spring/Summer 2010 collection.

The Geldof sisters are making waves in the fashion industry, with fashion design and modelling under their belts.

Peaches Geldof is a familiar face in the fashion circles. Peaches, who has previously designed for Topshop and PPQ for two seasons, recently hosted London Fashion week for GMTV.

It seems her sisters' success has not stopped her Pixie's exposure in the fashion scene. As the fresh face for USC's exciting new brand, Pixie's own fashion credentials are heading for success.