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The awards have been created to recognise excellence and innovation within companies. To be nominated for the award companies must offer great customer service, seamless technical solutions and winning innovation.

There are many categories within the e-commerce of excellence awards that companies can be nominated under, these are: Online Gold Award (OLGA), Re-Design/Re-Launch of the year, Multi-Channel Retailer, Customer Experience, Pure Play Retailer, Use of User Generated Content, Green/Ethical Practice in e-commerce,Customer Service, Best use of Rich Media, e-commerce Personality of the year, Cross Border Innovation, Best Marketing Initiative, e-commerce site Innovation and Innovation Delivery.

Many well known retail companies won awards, but ASOS took the award ceremony by storm and won a tremendous Four awards, these awards were for Online Gold Award, Best Pure-Play Retailer, Best Customer Experience and User Generated Content Innovation Award.

By Jade Mead