A survey by the UK’s leading lingerie website www.BeCheeky.com has produced the definitive lingerie map of Britain from Doncaster to Devon the results reveal the top lingerie choices of women throughout the country. The secret of underwear preferences of the nation are revealed and UK’s lingerie hotspots are surprising not what one may expect.

Lancashire women top the charts for suspenders and Northern belles from Merseyside, Tyne and Wear and North Yorkshire are also flocking to lotions and potions section on the site to stock up on massage oils, and lotions.

It seems Essex girls are purchasing more underwear than any other county; they appear in the top three for sexy thongs, red lingerie and open thongs, making them some of the most daring women in UK!

  

Counties which are considered more rural appear to be conforming to stereotypes to a certain extent with women in Hertfordshire, Oxfordshire and Somerset choosing quality classic silk lingerie as their underwear of choice.

  

In contrast Berkshire, Dorset and East Sussex women are heading to the everyday basics section of the site, searching for comfort and practicality over designer shapes and fabrics.

  

Magic pants and shape wear are probably a secret staple of most lingerie drawers now, but those in North Yorkshire, Staffordshire and West Lothian are buying the most from the lingerie specialists.

  

Breakdown of results including top three areas for each section below:

Lotions and Potions:  
Merseyside
Tyne and Wear
North Yorkshire

Open Thongs:  
Surrey    
Kent    
Essex

Sex toys:  
Wiltshire    
Sheffield    
Teesside

Black lingerie:  
Surrey    
Essex    
Cheshire

Everyday Basics:  
Berkshire    
Dorset    
E Sussex

Red lingerie:  
Essex    
Kent    
Middlesex

Silk lingerie:  
Hertfordshire
Oxfordshire
Somerset

Suspender belts:  
Lancashire
Kent    
Cheshire

Open thongs:  
Kent    
London    
Hampshire

Pearl thongs:  
Wiltshire    
Cumbria    
Oxfordshire

Sexy thongs:  
Essex    
Dorset    
West Yorkshire

French knickers:  
Surrey    
Kent    
Shropshire

Shape wear:  
North Yorkshire
Staffordshire
West Lothian

Zodiac knickers:  
London    
Cambridgeshire
Pembrokeshire 

BeCheeky’s new Be Naughty section also reveals some saucy snippets into the lives of British women up and down the country, pearl thongs are doing a roaring trade , perhaps surprisingly selling most to women in Wiltshire, Cumbria and Oxfordshire. Women in Wiltshire are also purchasing the most sex toys, sexy Swindon seems to be hotspot of the nation, closely followed by Sheffield and Teesside.

MD of www.BeCheeky.com Justine Wyness, who compiled the study from extensive delivery statistics comments ‘ we were interested to see whether our stats lived up to stereotypes, and were surprised by some of the results! During the economic downturn and as nights draw in it seems the temperature is hotting up in bedrooms all over the UK, although our Survey has revealed some interesting hotspots!’ www.BeCheeky.com specialise in affordable, designer lingerie and source both well known and up and coming designers from around the globe.