Clothes Show London 2010
01-04-2010
The monumental response received from designers applying to showcase at the return of the Clothes Show London has been incredible in terms of both quality and innovative designs.
This is a fantastic opportunity for up and coming designers to sell directly to savvy London shoppers! Not only will you receive excessive exposure via the thousands of hungry shoppers eager to snap up the next best label, the event is expected to attract swarms of leading national press.
Designers under the FashionCapital umbrella will receive maximum exposure leading up the event with promotion both on the FC website as well as the official Clothes Show London site. If you have already secured your stand please ensure all information about your brand and images are sent to jenni@fashion-enter.com as soon as possible.
Top Tips
- Even though the target audience is aimed at 18 – 35 year olds, you should still be aware that the younger market consumer will also be attending.
- Your price points should be based on your London consumer.
- Quantity – It is difficult to define a correct quantity however, as the London based Clothes Show differs from Birmingham in the way that Birmingham was more of a clearance sale, being hosted at Christmas and the sheer volume of products available, prices are expected to be lower and sell larger quantities however the London consumer is prepared to pay slightly more for quality and exclusivity, and samples too will sell well because of this.
- Graphics can be attached to the shell scheme however as in Birmingham, the use of nails to hammer into the walls is prohibited.
- Transactions – PDQ machines are available to hire via Melville however it is advisable to bring your own which can also be hired via your local bank as Melville can be expensive.
- It is advised to provide current stock, at that time will be Spring/Summer, and as there is an indoor beach area, this will just add to the appeal and Summer feel.
Clothes Show London takes place from 25th – 27th June at Earls Court. There are now very limited stands available through FashionCapital so if you have been considering this then now is the time to take action! Email jenni@fashion-enter.com
