Trend Report From Belo Horizonte

 

There are two fashion catwalks at the show and during the event there are over 25 catwalk shows and also a series of seminars are held. Organisations such as Sindicalcados and Sindibolsas present trends and future predictions.

Ronaldo Fraga is the event curator and for this season the theme is centred on “water” (Agua).

He commented:

We selected a theme that defines, without doubt, the questions about our future. And water is vital for human survival. It is a magical element seductive and transformative…

The exhibition event has over 150 brands showcasing and whilst the market is diverse from evening wear to middle market the collections are all high quality and well presented on the stands. There are some excellent accessory designers and footwear is in abundance too.

Anticipated footfall is 3000 attendees per day which is small in comparison to many more prestigious events. There is a strong buyer and press presence from Portugal, Spain, France, Poland and Columbia.

The standard of the exhibitors has certainly surpassed expectations and reflects a diverse high quality range of merchandise for all sectors of the market place. Exhibitors are particularly strong on cocktail and evening wear however there are some excellent jewels to be found with collections from Printing, Coven and Alessa being particularly strong and accessory labels such as Rogerio Lima and Daniela Salomao spot on with trends.

Through out the course of the week certain trends emerged :

Suede and Leather

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