Kate Moss becomes the face of Ferragamo’s new colletion
29-06-2012
The collection contains military styles which are balanced with the use of chiffon and lace. The campaign photos have been taken by Mikael Jansson in Berlin’s Russian embassy and the contrasted setting between the romanticism and the military fashion was directed by Massimiliano Giornetti. The backdrops involve antique paintings, lavish furniture and beautiful tapestries. Kate Moss is also joined by Karmen Pedaru and Sean O’ Pry.
Ferragmo said that this advertising campaign is ‘A role-play between Kate Moss’s unmistakable femininity, Karmen Pedaru’s reserved beauty and Sean O’Pry’s striking appeal, amidst a geometrical play of mirrors and fabrics that recreates the environ of a fairy tale palace.’ He also believes Kate Moss is ‘naturally vibrant yet sophisticated and perfectly interprets the essence of this Autumn/Winter collection.’ This collection has also been dubbed Ferragmo’s best for a few years!