Demand for Vegan Trademark Reaches “Unprecedented Levels”
The Vegan Trademark, a sunflower symbol accompanied by the word ‘vegan’, is an internationally-recognised standard for products that are, among other requirements,free of all animal and animal tested ingredients and processes. It is celebrating its 25thanniversary this year.
“The level of demand for the Vegan Trademark has been quite simply unprecedented. Applications have roughly doubled over the last 12 months, it’s been quite extraordinary.” said George Gill, The Vegan Society’s Business Development Manager, whose team dedicated to the Vegan Trademark has now grown to eight full-time members to deal with the additional workload.
“There has been a seismic shift in consumers really wanting to know what is in their products and where it has come from. They are increasingly seeking out compassionate choices, those which are environmentally friendly and better for their health,” Gill added.
Approximately 18,000 products, ranging from food to fashion and cosmetics spanning more than 550 different companies, are registered to bear the Vegan Trademark. Numbers are on the rise at a faster rate than ever before.
The Vegan Society is also growing in many other ways, reflecting the recent sharp increase in the popularity of veganism. Each month around 500 people take the society’s 30-Day Vegan Pledge, 91.3 percent of whom have said they will remain vegan.
Jasmijn de Boo, The Vegan Society’s CEO, is fast becoming the media’s go-to expert for comment on vegan-related issues: vegan business; animals; health; the environment; food security and sustainability. This year she has been substantially quoted in a lengthy feature in The Observer, a cover story in the Evening Standard magazine, and also appeared on BBC Radio 4’s Farming Today programme debating diversification away from dairy farming.
Jasmijn said: “The Vegan Society is approached on a weekly basis to comment on the growth of veganism. With exponential growth in vegan businesses responding to demand for vegan products, it is clear that veganism is now a mainstream trend.”
Income from The Vegan Society’s Vegan Trademark funds the Society’s charitable educational work providing information and guidance on the vegan diet and lifestyle.
Advice, information and recipes on the vegan diet and lifestyle are available from www.vegansociety.com and from The Vegan Society’s social media channels.