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Maria Grachvogel Goes Capsule

08-04-2004   


Instead of the usual two main collections Maria Grachvogel aims to offer new stock every 6-7 weeks, working in tune with the seasons, while offering regular stock changes at the same time.


Grachvogel well known for her stylish and feminine eveningwear will present three main themes for autumn/winter 2004/05 with a forth-transitional collection that will bridge the gap between winter and spring. Similarly, spring/summer will also have three main stories with the fourth collection easing into autumn.


Starting in June, the first delivery will include lightweight cotton halter neck dresses, delicate tulle trimmed camisoles and for evening – fluid satin gowns inspired by the glamour of 1950’s Hollywood.


In preparation for autumn climes, the second delivery in August will introduce chenille wrap coats & capes, embroidered rabbit fur gilets and soft cashmere appliqu̩d with laser cut leather. Eveningwear will take heed from the style icon РGreta Garbo with chic and lean tuxedo silhouettes.


Late September and Grachvogel’s stock will prepare us for winter with cosy, opulent fabrics. Bringing in a touch of the prim look there’s draped neck cashmere adorned with satin bows, while tail-back dresses and high-neck blouses give a nod to a more Victorian feel. Meanwhile, fine mesh wools, lace and sequins create a touch of sophistication for night.


By November Grachvogel will steer the customer towards early spring by introducing fluid jerseys and chiffons in a range of vibrant shades. Each collection has been designed and created with the final delivery date in mind and aims to reflect the seasonal needs of the customer.


‘As Fashion has become more about a woman’s personal style I have realised that my clients are looking for something new all year round and not just twice a year. It also gives me the opportunity for further creativity and a more ‘limited edition’ approach.’ Maria Grachvogel.



Jo Iles




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