Autumn/Winter 2004/5 Marketing Report

Autumn/Winter 2004/5 season is now upon us and I  hope you find value in the information provided below. Ron Refat, LFF boutique Bluewater.

Back Yard 

• Feeling comfy in familiar territory, no-risk zone. • Comfort-driven, non-fashion, everyday essential basics.

• The Look
o Jacquard knits, chunky ribbed sweaters, hand-crafted styling.
o Comfy corduroys.
o Favourite flannels.

• Footwear and Leather Goods Applications
o Moulded shapes with extreme round toes.
o Slip-ons with squashed down backs.
o Centre-front seaming.

Urban Savvy (Men’s)

• Guru.com creative media types, flexy dads. • Ordered and organized to facilitate the need for flow and flexibility.

• The Look
o Clever detailing and clean cuts using modern production techniques, i.e. laser cutting.
o Bold, graphic use of contrast for a linear constructed look.
• Footwear and Leather Goods Applications
o Colour flashes inside belts.
o Boxy-shaped minimal briefcases and laptop carriers.
o Classic shoes with lace-ups.

Retrolux (Women’s)

• Polished and elegant. • Quality, elegance and glamorous good taste.

• The Look
o 70’s designer classics mix.
o Tailored, feminine suitings, fluid pantsuits, knee length ladylike skirt suits.

• Footwear and Leather Goods Applications
o Ladylike loafers, toggles, wedgies, peep-toes.
o Traditional personal goods, manicure cases, penholders.
o Stitched and embossed classic belts.

Ice Trek

• A spirited adventurer. • Ecology concerned and conscious.

 
• The Look
o Multi-cultural folk craft converges with performance.
o Thermal layering.

• Footwear and Leather Goods Applications
o Soft hand stitched looks. Cozy slouch boots and clog shapes.
o Cozy slouch boots and clog shapes.
o Toggles and loop lacing systems.

Ron Refat