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London Apparel Resource Centre

18-02-2005   



 


 


 


 



London Apparel Resource Centre


 



Visual Merchandising & Retail Workshop 2005


 


‘A one day workshop designed for everyone in the business of creativity’


 


This workshop is aimed at designers and retailers, who have a passion for the fashion industry and want to be kept informed about the most effective methods of merchandise presentation & selling for 2005 and beyond.


 


Come and meet other like minded people and learn with practical participation, role plays, and theory,  how to maintain and develop a good visual image through effective window displays, assessing merchandising requirements to maximise sales within store, and ensuring that your sales associates are positive and productive about the brand on the shop floor.


 


Having attended this workshop you will have the confidence to use these practical skills first hand and see a significant improvement in both your sales and the motivation of your staff




 


 


COURSE CONTENT:


 


·                     Sharper sales tactics


·                     Window Display


·                     Store Layouts


·                     Selling/Body language/Visualisation


·                     Merchandising                                    


 


 


COURSE TUTOR:


 


Paula Arkell M.A Retail Consultant


 


Paula has worked within the fashion retail industry for the past 15 years. After leaving the University of Derby with an M.A in Sportswear Design and Business Studies, she went onto work with international sports and fashion labels in both design and visual merchandising consulting including: Speedo, Decathlon, Gul, Fat Face, Betty Barclay, and Gap.  Paula recently has worked for Sportswear Lifestyle brand Oxbow as a Regional VM for both the UK and Channel Islands. Her knowledge of retail & wholesale management is extensive from the design process to shop floor and display, and her passion for good visual presence is shown from her down to earth approach to business.  In addition Paula writes a fortnightly expert article: ‘Windows of Opportunity’ for the Fashion Capital website and regularly has opinions printed in Drapers.


 


DATE:               Thursday 24th March 2005                    


TIME:                11am – 4pm


VENUE:             London Apparel Resource Centre, Vale Road, London N4 1TD  


CERTIFICATE:    A certificate will be issued to each delegate on completion of  the workshop.


FEE:                  £50 including refreshments, and course material.


 


 


Due to limited space the workshop is small so to avoid disappointment please book early


 


 


To book a place on the course please contact the


London Apparel Resource Centre


 


Telephone: 020 8802 5555 Fax: 020 8809 5549 email: info@londonapparel.com


 web: www.londonapparel.com


 


 


 


   LFF   



 


 




 


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