LFF Boutique PR Event

 

 

 

 

All the showcasing Designers helped with preparations and sending out invites to all their friends, colleagues and personal clients. Every person on the Boutique mailing list was sent an invitation, and every customer that came in prior to the event took a few to pass on.

 

 

 

 

 

 

 

 

 

 

   

      

Tonnes of RSVP’s came flooding in saying “Yes please, plus four…..”. I was just hoping the Boutique would be able to accommodate so many expected people! I suppose it would be pretty difficult to say no to such a great offer?!

 

Finally 6pm arrived and slowly but surely the Boutique filled with customers, quite a few of them clutching onto their invites in case they got turned away! There was a great positive atmosphere. People were in every corner sipping wine and eagerly looking through the rails and cabinets. Queues began to form all over the Boutique, for wine, the fitting room and then to pay. It was all too good to resist so thankfully the customers waited patiently! There was a lot of interaction with the Designers, as they were complimenting and helping dress their customers wearing their garments! I heard customers commenting on how beautiful everything was and they’d definitely be back when it’s not so busy!

 

 

                                                                                                        

 

 

Throughout the evening several of the Designers said “what a great turnout” and hoped everyone would then remember us and come back!

 

Teresa from ‘Teresa Seow’ said “What a great buzzy atmosphere! We’ve had a great positive response from the invitations sent out, which helped to bring in new customers”.

 

Charlotte from ‘ICY’ said “It was very busy wasn’t it?! It definitely boosted our sales”!

 

Jo from ‘JPK’ said “It was great exposure due to the amount of people around”.

 

As well as the great turnout of customers, the Boutique was also visited by at least two new stylists that introduced themselves to me. This should generate even more press and publicity. A few of the stylists that regularly borrow from the Boutique came along to support the Designers and also took advantage of the discount! A representative of ‘Cent’ Magazine added their details to the mailing list, as did a representative of ‘Gisella Boutique’.  An editor for ‘Cosmopolitan’ Magazine also came along and made a purchase!

The evening was a fantastic success. Lots of sales were made and both the Designers and the Boutique have gained even more exposure.