Huge promotions Ltd – diary
02-09-2005
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 20: Fashion Buying – it can be effective for a PR consultancy
The Huge Promotions team has many different skills within the fashion industry, especially as each colleague has a different strong educational background. This has created a very inspiring and effective team. Each week we hold in house work shops, where we share skills, consistently broadening each others knowledge of the industry, applying those skills to the promotion of our clients.
PR assistant,
As we deal with many different brands, including existing fashion labels and new designers, it is important that we are knowledgeable about the industry and the areas that different affect our clients. It gives us a more positive outcome for press leads and sales for the client, as well as maintaining a strong business relationship with our customers.
There are many different job roles for a fashion buyer, see the diagram below;
The buying tem structure;
Buying and Merchandising Director
↓
Head of buying (several product areas)
↓
← →
↓ ↓
Buyer Garment
Technologist
↓ ↓
Assistant Assistant
Buyer Technologist
↓ ↓
Buying Fit
Assistant Model
The principal of the buying function is to ensure that the products bought for sale by the retailer are appropriate for the target market and can sell in sufficient quantities to achieve the profit margin expected by the business. This is a very complex task, and is very difficult to achieve in the competitive market. Most retailers update and replace their entire stock every six weeks.
Responsibilities of the buyer include;
1. To develop and by a range of merchandise that achieves the profit margin and is consistent with the retailers buying strategy.
2. To source and develop products from an effective supplier base
3. To be responsible for the negotiation of product prices including delivery and payment terms
4. To research and evaluate all relevant product and market trends
5. To communicate effectively with suppliers, product teams and senior management within the company
6. To work within constraints of merchandise planning
7. To effectively manage and develop the buying team
Seasonal Trading
Sub-season | Period | Approximate contribution % |
Early spring | Jan / Feb | 7 |
Spring (events – Valentine’s Day) | Feb / March | 9 |
Early summer (holiday) | April / May | 12 |
Summer sale | June | 11 |
High summer | July / August | 8 |
Transitional autumn | August | 8 |
Autumn | September / October | 14 |
Party wear | November | 9 |
Christmas presents / transitional spring | December | 9 |
Winter sale | 13 | |
Total | 100 |
Although we deal with the selling of our client’s products, it is still important that we know when they will be in their buying seasons, so that we can inform the press when the new collections will be launched.
Picchu Maternity Collection)
As a PR company we can also deal with selling brands into large department stores. If your brand is small but has a lot of potential, we can get your brand seen in both magazines and stockists!
For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
LCB Depot
LE1 1RE
T: 0116 253 3418
Huge Promotions Ltd is an all inclusive creative public relations consultancy, with a difference.
Inspiring and funky, ‘Huge’ offers original expertise in four main areas:
- Public Relations,
- Event Coordination,
- Branding and Design
- Fashion Styling.
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
· As you get all these services under one roof, you save time and money.
· The skilled diversity of Huge Promotions enables them to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
· Huge has ‘creative team’ of in-house stylists, project and event coordinators, photographers, models and designers for your convenience.
· We can provide all personnel for a cost effective package.
· Media relations and contacts are one of the areas that we specialise in.
· We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas – offering solutions to turn them into a reality.
· We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently
