Profile 6 – Lisa B comes too

 

 

I wouldn’t want to be a journalist this season, there is so much going on next week, but the Profile’s philosophy of a trade only event showcasing new and emerging designer talent with an avant-garde twist is paying dividends. Press, buyers and stylists now clearly recognise that the LFF is a non profit making organisation that is there as an honest broker between designers and trade. We have always understood the importance of the high street retailer support but we have still managed to retain that balance of exclusivity and “trade only” label that is vital for the fashion industry.

The lovely Lisa B

Attendance for the entire event is up by over 100% – incredible – and the Gala is now full. Other fashion and celebrity faces that will be showing their support to the UK’s emerging designers include Veronica Webb, one the US’s first black supermodels; designer Zandra Rhodes, actor Rhys Ifans, singer/ songwriter Pearl Lowe and Danny Goffy of Supergrass.

 

The 30-minute Catwalk Theatre Show will feature celebrity models Daisy Lowe and Jackson Scott.  Over 20 designers ranging across womenswear, menswear and accessories will be featuring in the show.

 

Please do not try and get in on Wednesday night without a VIP ticket and confirmation that you are arriving for the 8pm event. People will be hanging from the rafters! Grateful thanks here to the Canadian High Commission for providing the red and white wine.

We have had more commercial sponsors than ever before, including L’Oreal, Nivea, Burnt Sugar, Fuji Water, and Mulberry Flowers. Our grateful thanks too to A La Carte Models who are supplying models for designers within the trade exhibition. Any designer that would like to see their garments fitted on models for a dedicated time at the exhibition needs to contact A la Carte models direct on 020 7724 4772. What a fantastic FREE opportunity. 

 

 

And let’s not forget this is also the first time we have attracted media sponsorship too with Channel 4 Ideas Factory and International Business Magazine.

James Estill, Senior Producer for Channel 4’s IDEASFACTORY, says

“Good, credible showcasing opportunities and getting your name out to the industry is lifeblood for any emerging creative talent, from fashion designers to photographers. PROFILE is a massively important showcasing opportunity and has the added bonus of direct contact with retail buyers, all under one roof. IDEASFACTORY is proud and excited to be supporting this event and hopes that many of these talented designers will make their mark – and, more importantly, some money – in the highly competitive fashion industry.

 

 

 

“PROFILE 6 print media partner – Fashion Business International is strap-lined as ‘the only international magazine for business and technical decision makers in the apparel retails and manufacturing industry’ a perfect fit for the efforts of this project”

 

Finally we are pleased to announce our charity this season is Mind:  

Matt Denning at Mind comments

“Mind is delighted to be the nominated charity for Profile 6. One in four people will experience mental distress at one stage of their lives, and it is great that the creative industry is supporting such an important, yet often overlooked issue. If you would like to find out more about the work of Mind please visit our website at www.mind.org.uk “

 

So this time next week it will all be happening! See you there. CLICK HERE TO REGISTER YOUR ATTENDANCE ONLINE :

 

http://www.lffonline.com/Profile/Profile6/Profile6PreRegForm.htm

Also, don’t forget that the LFF is exhibiting at LFW – come and see us on stand A20 on the ground floor. We will be showcasing a few of our designers under the Creative London banner. This season it has reverted back to its old haunt the Natural History Museum.   

 

Jenny Holloway

Industry Advisor

London Fashion Forum