Huge promotions Ltd – diary
16-09-2005
Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.
Week 22: Business Inspiration
The weather may be starting to go dull, but Huge Promotions are still rising and shining! This week has been buzzy and creative in the Huge office. There has been many different projects happening between the team, some have been inspirational and creative to our clients while some have been influential to our business.
The Managing Director, Bethanie Lunn certainly knows her stuff when it comes to business, whether it is planning or problem solving, she is talented and inspirational to all of the Huge team.
Beth has recently been offered a role as a guest speaker in lectures at the University of Leicester, so she can teach her expertise to students. As you can see, its not just the Huge team she loves to inspire, it is also students, who are at the stage where they are considering their career paths.
When it comes to business the Huge Promotions team really know how to achieve success, please read on for some helpful tips about growing your business:-
Business Tips
Always look for opportunities in all that you do
If you don’t know, find out
Test the theory of the plan, check it works, pull together all relevant information, resource them properly.
Have an open mind, be receptive. Keep in touch with your goals as you progress.
What is your idea of how big you want the company to be?
Know what you do, what is your niche?
Go for the big opportunities – fish them out, the ones that take less time and create a higher impact!
Stretch, take risks – but make sure they are the right ones.
To grow your business you need to:
Define Your Goals
Identify where you want to take your business and what you want to achieve.
Other than making more money than you are now, have you written down a vision of what you want your business to be two years from now? Five years from now?
Target Your Marketing
Most small business owners waste their time and money pitching too broadly.
Do you have an effective method for identifying the people who want your products and services?
Use a Problem Solving Approach
Over 95 percent of small business owners focus their marketing on the reasons people should buy their products and services, not on their clients.
Is your marketing focused on client’s concerns and problems or on yours?
Demonstrate Value
Getting your name in front of people is a first step in marketing, but if your prospects don’t know what you do or how you can help them, you haven’t achieved your goal.
Past clients and prospects may have only a limited idea of how you can help them. Do your prospects understand the range of problems you solve and the solutions you provide?
Build Relationships
Every past client and prospect who has shown an interest can help you grow your business.
Most service professionals know this but waste this resource through lapsed or infrequent communication.
Do you have a method for staying in touch on a monthly basis with every person who could help you grow you business?
Do you have a strategy for growing the number of qualified prospects on this list each week?
Many people find that defining their marketing strategy is the hardest part of their job. So hard, that many small business owners use a tactical approach instead. Don’t make this mistake!
Once you have clear marketing goals and a well-defined strategy, your marketing will be more focused and you can make more effective use of appropriate marketing tactics to grow your business. Shift to strategic marketing and you’ll turbo charge your marketing and your business.
Understand that it is your job to help clients generate referrals. Don’t expect them to remember that your business depends on referrals or to know the range of problems you
solve or the best way to talk about what you do.
Develop a plan for generating referrals. Be proactive in establishing expectations so clients know that you are continually looking for referrals.
Learn how to ask for referrals. Just asking, “Do you know anyone who can use my services?” won’t get you very far. Use specific questions to help clients identify potential prospects.
If you’ve been in business for a year or more, you should have many satisfied clients. Learn how to generate referrals and you’ll see your business grow.
For PR advice you can contact us directly, whether it is for our services or a non obligation quote or proposal.
For further information, please do not hesitate to call us.
We’re happy to help, if you have any queries – simply drop us a line and we’re all ears.
We would enjoy telling you how we can get the press talking about you too!
About us:
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
Huge Promotions Ltd is an all inclusive creative public relations consultancy, with a difference.
Inspiring and funky, ‘Huge’ offers original expertise in four main areas:
Public Relations,
Event Coordination,
Branding and Design
Fashion Styling.
Each area has its own designated team of experts to assist with your queries, based under one roof for a uniform but innovative approach to your complete publicity needs.
These areas pull together to create the all inclusive consultancy that is Huge Promotions Ltd.
·As you get all these services under one roof, you save time and money.
·The skilled diversity of Huge Promotions enables them to organise and manage an array of services from: fashion shows, press attention, copy writing, photography shoots and more.
·Huge has ‘creative team’ of in-house stylists, project and event coordinators, photographers, models and designers for your convenience.
·We can provide all personnel for a cost effective package.
·Media relations and contacts are one of the areas that we specialise in.
·We offer flexible terms and services to suit your individual aims and budget, and are all ears on listening to your ideas – offering solutions to turn them into a reality.
·We listen, we create and we deliver.
Visit our website at: www.hugepromotions.co.uk, you will see that we do things differently
Kate Mitchell
PR Assistant
Huge Promotions Ltd
Huge Promotions,
LCB Depot,
31 Rutland Street,
Leicester,
LE1 1RE
T: +44 (0) 116 253 3418
