Sex Sells – Quite Literally

 

{mosimage}For those that don’t know – Tabooboo are the playful purveyors of sex toys, lingerie, loungewear and gifts. Before your mind fills with tacky underwear and the dirty raincoat brigade – stop! Tabooboo has revamped and rethought the scene with fashion savvy designs, playful graphics and products that say fun – not sleaze.

 

 

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In the lingerie and loungewear department Tabooboo have brought in Amy Molyneux of PPQ.  Amy designed the first Tabooboo collection for the brands concession store at Selfridges which opened 18 months ago. The collaboration has been ongoing and Amy continues to add her range of collectable prints on slinky silks in subtle sable shades.

 

 

 

 

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Split into three distinctive and mischievous collections, take your pick from: Boo Boo – cheeky prints and embroidered logos on comfy vest and knicker sets, Dominique – retro rompers, aprons, gowns and bra and pant sets featuring cutesy prints, and Tabatha – luxury silk, chiffon and satin trimmed soft bras, cami’s, French knickers and sleek robes.

 

 

 

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Other designers that have contributed to the Tabooboo brand include – a soft leather bag range that feature naughty fully functional plaited whip handles by Cazza. Hand crafted Burlesque style corsets by acclaimed corsetiere Susi Henson, platform shoes by Mauro Slomp and a ‘Lucky Pants’ collection by Central Saint Martin’s grad Ayten Gasson.

 

 

 

Along with the Selfridges concession Tabooboo have gone the vending machine route – to be found in bars, clubs, hair salons, fashion stores and gyms across the UK and in key international cities. Last week TopShop’s flagship store was also added to the list, housing the latest Tabooboo underwear and some exclusive limited edition items which will change on a monthly basis.

 

 

{mosimage}Meanwhile, one week on – and Tabooboo is about to open its very first standalone store at 12 Foubert’s Place, just off central London’s Carnaby Street. The store is the first in a series of 10 that the brand plans to open over the next 18 months, along with strategically placed concessions in leading fashion environments.

 

 

Tabooboo started out with a niche idea: to provide fashionable girls innovative and functional designs that are well made and beautifully packaged. Thus far the concept has caught on and devotees continue to grow in their droves. Along with the brands concessions and vending machines you can also buy online and even host your very own Tabooboo party.

 

 

The first Tabooboo standalone store opens on 20^th October 2005.

 

 

Tabooboo, 12 Foubert’s Place, (off Carnaby Street) London W1

 

http://www.tabooboo.com

 

 

By JoJo iles