Huge promtions ltd – diary

 

Diary of Huge Promotions Ltd: 
The all inclusive fashion and lifestyle PR and events agency.

Week 27: Branding design; logos, business cards and look books

Hi everyone! Its been another creative and exciting time in the Huge offices this week. As we have a large range of clients with a very wide spectrum, the work load is very different and exciting each day. We have a number of start up businesses that we are helping with their branding.
 
Creating the brand image is one of the first steps in starting up your own business. It is communicated through the logo, business cards, leaflets, and the people who use, wear or are associated with your product. These things have to be designed to appeal to your target market and must be representative of your product or service i.e. your brand image send out message to your customer and creates perception.

As you probably already know we are an all inclusive company, so we can help with design as well as PR and events. More information on us and contact details are at the foot of this article.

Ok, back to branding, and a real life example. We have recently designed the logo for a new Islamic fashion label; Imaan Collections, which is being launched in March 2006, (watch this space for more information). The logo obviously plays a big part in the brands image. To build up a brief (description of what’s needed) we first identified the target market. Take a look at the logo and see if you can identify who the clothes are aimed at;

 

Did you guess it? The clothing label, and therefore the logo, has been created with modern day, independent Muslin / Islamic women in mind. The next step involves sketch after sketch being shown to the client. First drafts, seconds thirds and fourths, tweaking and adapting bits here and there, picking out elements of the proposed logo they like best and making any necessary amendments. Decisions start to be made on colouring and type face. Other factors that need to be considered during this time is how and where the logo is going to be used, packaging, price tags, business cards etc. All the time we and the client are corresponding constantly. The end product is something the client is happy with, that truly represents their brand and appeals to their future customers.

Another of our newer clients for whom we are doing some design work is; Funk2Funk. Launching in 2006. Funk2Funk has its finger on the pulse of young fashion, providing urban casual wear for young streetwise people. At the moment we’re helping develop their brand image, mainly their business card and website. We’ll keep you posted and will give you a sneak preview of the end result!

Any design work that is not done in house we contract outside businesses or freelancers to carry out the work, we do not charge you commission for this. Websites, look books, photography and other creative elements needed can always be sourced outside the office walls and we only use sub contractors that follow the Huge Promotions ethos of being friendly, professional and excellent at what they do! It pays to build relationships with people in the relevant industries. Networking at events is a great way of getting names, collecting phones numbers and business cards. Get to know those around you. You can often find yourself in a ‘you scratch my back, I’ll scratch yours’ situation.

For further information, or if you have any queries – simply drop us a line-we’re all ears and  happy to help! Also, if you have missed any of the past weeks and would like to know if we have covered your queries, please contact kate@hugepromotions.co.uk and she would be glad to send you some information and advice.
We would enjoy telling you how we can get the press talking about you too!
As all of our services are under one roof it saves our clients time and money. If you would like to know more about our background and what we can do for you, please visit our website on www.hugepromotions.co.uk or you can call our friendly office on 0116 2533418.
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
beth@hugepromotions.co.uk