Huge Promotions – diary

 

Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.

Week 28: Celebrity endorsement.

Yes, we all love those glossy gossip magazines. Now, Heat, OK! But do you realise that subtle messages embedded in some of those sneaky snapshots are having an unconscious effect on your wardrobe!

Fashion brands are renowned for relying heavily on celebrity endorsement. Celebrities and their agents are bombarded everyday with free sample items of clothing by all sorts of names-Gucci, Prada, Diesel, and from all types of ranges: summer, winter and evening. The method behind this non-profit madness? Exposure. Celebs are cool, they have status and respect, and people aspire to be them. As the vast majority are good looking (the first step on many ladders to fame) people aspire to look like them. The first basic level of imitation is easily achievable through simply wearing what they wear.

“Getting the look!” is what fashion magazines call the imitation of celeb wardrobes so from the readers side it is simple, see the items, look up stockist, and go out and buy! For the brands themselves, the task is a little trickier. First there is the search for the perfect celeb. Brand image needs to be taken very seriously when choosing your celeb. First you need to decide on your target market, next, look to who they are exposed to on televison, in magazines, on the radio, in there CD collection, posters on their wall…..

 

image of Javine Huge Promotions client press cuttings

The way we work is; for each client we identify their target market and then research both UK and International celebrities. Once we have a list of celebrities we then research (if we don’t have them already) their agents or managers. This can be a tricky job and does take time, however if you have a large budget there are packages you can register with to get free celebrity listings. If you don’t have a small budget there are websites that you can search for, try using www.google.com search engine for this.

Once we have the contact details we approach them with an offer, for example we will offer them an outfit of their choice in exchange for a quote for our clients website. This also gives the celebrity great PR, so they are usually very interested to offer a quote. We do have A-list celebrities who will only give a quote if we pay them, so if you have a high budget you can buy the quote.

Another effective way is to offer them an outfit for a TV appearance they may be on. Don’t be afraid to ask their Manager what they are doing at the moment and in the future, this shows that you are interested in them and you may even get chatting about personal things like holidays etc.

We are currently liaising with Amanda Holden’s agent as we have offered her an outfit of her choice from Picchu Maternity wear. She is currently looking at the online boutique, www.picchumaternity.com, and then letting us know her decision. She has agreed to give us a quote of what she thinks about the range for their website. PR Assistant Kate Mitchell has a great relationship with Amanda’s agent, having recently talked to her about Amanda’s pregnancy and other news.

TV actress and comedian, Meera Syal is also pregnant and recently accepted a Picchu Maternity dress from us as a gift in exchange for a quote for their website. Meera described the collection as; “Stylish, sensual and best of all, versatile enough to wear after birth..” Meera was on the Paul O’Grady Show on Thursday 20th October where she wore the ‘Classic Black Wrap Dress’ by Picchu Maternity, she looked gorgeous, its amazing how stylish you can look while you are pregnant.

Picchu Classic wrap dress here Picchu Maternity Classic Black Wrap Dress as seen worn by Meera Syal.

We have a great track record for gaining celebrity status for our clients, by liaising with media and agents to have our client’s products worn by celebrities and featured on television.  Credentials include: Strictly Dance Fever, Fame Academy, Celebrity Love Island, Natasha Bedingfield in the Telegraph, Girls Aloud in Arena Magazine, Javine in Celebs on Sunday (The Mirror).

 

Cheryl from Girls Aloud here ‘Huge Promotions client press cuttings

For further information, or if you have any queries – simply drop us a line-we’re all ears and happy to help! Also, if you have missed any of the past weeks and would like to know if we have covered your queries, please contact kate@hugepromotions.co.uk and she would be glad to send you some information and advice.
We would enjoy telling you how we can get the press talking about you too!
As all of our services are under one roof it saves our clients time and money. If you would like to know more about our background and what we can do for you, please visit our website on www.hugepromotions.co.uk or you can call our friendly office on 0116 2533418.
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
beth@hugepromotions.co.uk