Huge Promotions – diary

 

Diary of Huge Promotions Ltd:
The all inclusive fashion and lifestyle PR and events agency.

Week 29: Getting the right trends for press feature

Ok, so being in the fashion industry may sound glamorous and fun, yes it is indeed, however there is also a value and importance to working in fashion. At the end of the day if it wasn’t for fashion forecasters, designers, buyers, merchandisers, PR’s, journalists we would still be wearing plain brown rags. It is these industry bodies that put the inspiration into fashion, and that help the consumer follow trends without having to attend every single designer fashion show.

There are several ways that the consumer finds out current and future trends, two being:

o high street stores

o magazines

Where would we be without those trends pages? If you’re anything like us you just can’t get enough of glossy mags. Each day we flick, we read and we digest! It may sound like an easy job, so the tasty and challenging part is getting our clients featured on these juicy fashion forecasting pages!

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As a PR company we are ahead of the game, we know exactly what the coming seasons trends are right up until Autumn/Winter 2007. Our main reasons for knowing this is because glossy magazines such as Glamour, Cosmopolitan and Vogue are about six months ahead of each season so it is vital for us to identify what features and themes they are working on.

Knowing what issue each magazine is working on is very important, if you don’t know just ask, they will actually pay more attention to you because you can get straight to the point instead of wasting their time talking about Christmas when they might be working on the March issue!

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Once you know which issue it is, you must be quick to come up with an idea otherwise they will loose interest, so plan before you phone. For example one of our clients is currently launching their brand new leisure wear label, so we are currently liaising with the long lead time consumer press who are working on February/March issues and also the short lead nationals who are working towards Christmas and New Year. With our huge publication database we know each week what issues the magazines are working on, every day we will call the press and sell in features from product placement to full page spreads. We don’t just ask if they would like to call in samples for their magazine, we actually ‘drip feed’ them with amazing feature ideas. For example for our new leisure wear label, we would phone short lead press and explain how women crave to get in shape for Christmas, so having the right clothing is essential (looking good during exercise is a crucial to looking great after). The journalists love it when you help them out, they are constant deadlines, writing a number of features every day so they are very grateful when you can help them out, it will also benefit you and your client too because they will be more likely to want to feature them.

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So you now know why knowing trends is just as important as wearing trends! If you are selling a product you can now sell, sell, sell for feature space!
If you are a fashion, beauty or lifestyle brand and would like help with PR, you can give us a call at our friendly offices on: 0116 253 3418 or you can email beth@hugepromotions.co.uk.
     
For further information, or if you have any queries – simply drop us a line-we’re all ears and happy to help! Also, if you have missed any of the past weeks and would like to know if we have covered your queries, please contact kate@hugepromotions.co.uk and she would be glad to send you some information and advice.
We would enjoy telling you how we can get the press talking about you too!
As all of our services are under one roof it saves our clients time and money. If you would like to know more about our background and what we can do for you, please visit our website on www.hugepromotions.co.uk or you can call our friendly office on 0116 2533418.
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
beth@hugepromotions.co.uk