Stella’s Knockout Range for H&M

 

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There’s no doubt Stella McCartney’s signature style appeals to women the world over. Sharp tailoring, skinny jeans, feminine frocks and fitted jackets – its wearable fashion with a serious injection of McCartney cool. Actress Patsy Kensit comments: “Her sense of individual style and her cuts are so great. As a woman in her 30’s I love wearing her clothes, they feel appropriate with a bit of edge.”

 

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After the successful debut of the Karl Lagerfeld collaboration in November 2004, H&M once again demonstrated that the High Street can easily go hand in hand with a top-end designer. “Stella McCartney for H&M’ is a fantastic opportunity of reaching out to a wider audience with a collection that is attractively priced, yet offers a high quality together with a superb fit and details,” said Margareta van den Bosch, Head of design at H&M.

 

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For Stella the partnership was all about translating her style to a broader market.

“So many people come up to me and say ‘I love your designs but could never afford them.’ This collaboration is a great way to speak to a wider audience and let them get to know me and my designs better,” says the designer.

 

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The capsule collection of ‘must-haves’ includes feminine draped dresses, pretty camisoles, slim-leg trousers with side zip detail, neat tailored jackets and

voluminous trench coats. Stella describes it as a range of ‘best ofs’ which includes all those wardrobe staples that every woman needs.

 

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A few weeks back the collection got its first glitzy outing with an event attracting celebs and fashion editors galore. Models strutted in the capsule range while indulging in an on-stage game of musical chairs. (In case you’re wondering – the slinky green silk dress won.) On-lookers were well impressed, not only at the style but also at the quality. Friend and serial McCartney wearer, Gwyneth Paltrow told reporters that she “really liked the whole collection” but if she had to choose just one piece then it would be “the short sleeved black satin jacket.”

 

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Fashion journalist Liard Borelli, was just as complimentary: “I want every single piece. It’s such a jewel-box of a collection. It’s also a great way to reach out to a new customer and show that good design can be reached at every price without compromise.”

 

 

Last Thursday (10^th November) the much talked about capsule collection was launched in about 400 selected H&M stores in 22 countries. At London’s Oxford Circus branch Stella fans patiently waited for the store to open before eagerly descending on the new range. Want to join in with the Stella/H&M mania? Then you’ll have to get down to H&M pronto – it really is a case of ‘while stocks last.’

 

 

 

   

 

 

To check where your nearest H&M store is visit: http://www.hm.com/us/hm/store/store_concept.jsp

 

 

By JoJo Iles