Djurdja Watson’s Treasure Trove

 

In a relatively short space of time Djurdja Watson has established herself as a top notch jewellery designer with plenty of glossy media coverage to match. Her work has already been spied in the likes of Vogue and Elle and as of next year she’ll be adding prestigious department store Liberty’s to her rather impressive stockists list.

 

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While jewellery remains top of Djurdja’s passion list – travel comes a close second and the two are intrinsically linked with trinkets and charms sourced from all corners of the globe. For Spring/Summer 06 she combines semi-precious stones with organic forms such as wood and shell. Bracelets, necklaces, earrings, brooches and rings not only look stunning but tell a story – of a Djurdja Watson experience.

 

Q & A Djurdja Watson

 

Q Tell us a bit about your background, when did you first discover that you wanted to get involved with fashion accessories, did you go to fashion/art college etc?

 

Djurdja: I studied textile design in Serbia, which is where my childhood love of jewellery grew. I moved to London and began working for the established Erickson Beamon.

 

Q For those new to Djurdja Watson, how would you describe your style?

 

Djurdja: My style is bold and eye catching and all my jewellery carries a touch of my unique ability to transform semi precious stones and raise the standard of jewellery design.

 

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Q Financial pressures are enormous for new designers – how did you find the process of setting up your own business and boutique?

 

Djurdja: Hard but extremely satisfying.

 

Q Could you give us a taster of your Spring/Summer 2006 collection…

 

Djurdja: As ever, I seek inspiration from around the globe and this season is no exception. From the relaxed beach vibe of organic textiles such as wood and shell – to the sophisticated boldness of Swarovski crystals and semi precious beads. 

 

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Q Travel features strongly throughout your work – where has your latest inspirational trip taken you?

 

Djurdja: I take inspiration from all the places I would like to visit. This season I have concentrated on destinations such as Hong Kong, Singapore, Tokyo and Morocco.

 

Q Are your pieces available to buy online?

 

Djurdja:Yes, my pieces are available from www.treasurebox.co.uk 

 

Q If you could invite any influential designer(s) over for dinner who would they be and why?

 

Djurdja: Vivienne Westwood, for her original slant on life and John Galliano for his sense of humor.

 

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Q Where can press/buyers see your designs (trade shows etc) over the next few months? 

 

Djurdja:  At London Fashion Week in February/September, or at the Portobello boutique anytime.

 

Stockists…

 

Djurdja Watson Boutique, 357 Portobello Rd, London W10. 

 

Liberty Department Store from February.

 

Treasurebox and numerous boutiques around the world.

 

Contact information…

 

Djurdja Watson Boutique, 357 Portobello Rd, London W10. 

Tel: 020 8 960 8442

 

 

By JoJo Iles