Huge Promotions Ltd – diary

Diary of Huge Promotions Ltd:
The all inclusive PR and events agency for the fashion and lifestyle worlds

Week 43 Trade Shows

It has been a really busy week at Huge with the launch of our client, Dranella at one of the biggest trade shows of the year! Our roles as innovative PR’s included preparation pre event to securing coverage and helping with the plans for a successful stand and brand identity.  We also visited the stand over the period of three days as ambassadors of the brand as well as shooting images and selecting samples to secure press coverage. All in a days work!

Trade shows are a great way to gain coverage and are part of helping clients to secure buyers, agents and PR! And also very useful for us in PR to gain clients, seek out competitors and also gain general industry awareness. This week in particular Moda UK trade show was full of brands in the fashion, accessories and footwear arenas.

Launching at a trade show means that you can shop for all sorts of services and as an exhibitor you can get all sorts of useful sources becoming aware of your brand, including press and journalists from consumer to trade magazines in particular. There are lots of ways to stand out at a trade show as well.  It’s important to stand out a trade show what with a mass of other stands present – yours really needs to make an extra impact.   Dranella were part of the fashion show, often seen at trade shows, where many of the key pieces were modeled.  This made them stand out immensely as the shows were very entertaining and attracted large crowds.  It also helps press and buyers see and assess what the garments look like on a person, how the fabric moves – which is essential for securing sales (much better than it draping off a hanger!)

Not only that but advertising the brand or getting editorial coverage in the lead up to the show means that people will be already talking about the brand before they get there, making your brand familiar and sought after. Overall, launching at a trade show can be fun, worthwhile and successful if a little manic!
For further information, or to find out how we can make your brand stand out from the crowd – simply drop us a line-we’re all ears and happy to help! Also, if you have missed any of the past weeks and would like to know if we have covered your queries, please contact seema@hugepromotions.co.uk and she would be glad to send you some information and advice.
We would enjoy telling you how we can get the press talking about you too!
As all of our services are under one roof it saves our clients time and money. If you would like to know more about our background and what we can do for you, please visit our website on www.hugepromotions.co.uk or you can call our friendly office on 0116 2533418.
Huge Promotions Ltd
LCB Depot
31 Rutland Street
Leicester
LE1 1RE
T: 0116 253 3418
seema@hugepromotions.co.uk