Tesco Launches Its Own Premium Clothing Range

The range consists of timeless classics for both men and women, intended to be fashionable but not trend based. The Finest brand is designed to be distinguishable from the current Tesco clothing ranges, Cherokee and Florence and Fred, as Tescos most high-end clothing colection to date.

“Every inch of detail is designed, from collar to hemline and the details in between, with even the stitch length meticulously considered.” states Rosie Hynes, assistant womenswear designer for the range. Crisp, smart tailoring, beautiful wool overcoats, luxurious leather bags, pure silk dresses and merino wool sweaters make up just some of the womenswear range.

One particular treasure to look out for is forties inspired printed silk tea dress, which retails at £55. The collection is available in 25 stores across the UK from this month, with new stock arriving every 6-8 weeks.

Ellie Rivers