Window of the Week: Jaeger

 

The windows feature stunning illustrated backdrops courtesy of Hayley Bannister, a London College of Fashion Illustration student. Hayley’s designs were picked out by Jaeger’s Design & Marketing team who are committed to working with and nurturing new creative talent.  

 

 

 

 

 

All BA Fashion Illustration second year students were briefed on the brand’s Spring/Summer 07 collections by Sandy Verdon, Jaeger’s Design Director, and asked to submit illustrations to epitomize Jaeger’s designs for the social season. Belinda Earl, Jaeger’s CEO comments: “We’re delighted with the results of this collaboration with The London College of Fashion and to have the opportunity to showcase Hayley’s work. Nurturing design talent and innovation is an integral part of the Jaeger brand.”

 

 

 

 

 

Ali Hutchinson, BA Fashion Illustration course lecturer comments: “This has been such an inspiring experience for the students. It’s given them an insight into the professional workings of a brand and Jaeger’s Marketing team have given them such great feedback throughout the whole process – it’s proved such a successful partnership. Hayley’s done the most incredible job and she’s overjoyed that her illustrations have been chosen.”

 

 

 

 

 

 

The illustrated backdrops featuring line drawings of Ascot and summer attire will be on display in the windows of Jaeger’s London stores; Regent Street, Brompton Road and King’s Road for the next three weeks.

 

 

 

www.jaeger.co.uk