MEDIA AND TECHNO FASHION by Charlene Campbell

 

New Designers also, need to take this approach and develop their collections accordingly. Fashion has been the slowest industry to grasp unto the new techno age however, major fashion houses are quickly realising the mass market they are missing out on by not adapting.

 

 

Recent reports have shown that the fashion industry are missing out on billions of sales by excluding the cyberspace as a portal for brand information and a virtual store. Though most of us regularly communicate via email we often overlook the other services many log on for.

 

 

French Connection S/S 07 Campaign

 

 

Over 1 billion people worldwide have access to the internet and over 35 billion emails are being sent a day. In Britain at least half the population log on at least once a day. And most people logging on are doing so for searches or to shop.

 

 

{mosimage}So, provide the ultimate experience for your potential customer so that they are enticed to purchase and learn more from any angle. Utilise the emails to create awareness.

 

 

Also, make the maximum use of your website. Include as much relevant information for potential press and customers. There is nothing worse than loosing out on sales or media coverage because you did not list the key information.

 

 

Embrace techno-fashion. The world is your business oyster on the world wide web, as the internet continues to promote globalization!

 

 

 

 

 

Charlene Campbell

Fashion Media Consultant

T: + 44 (0) 7809 399 333

E:  Charlenec@fashionmediaconsultancy.com

 

 

To book to attend the Fashion Media Seminars

 or for more information on the Fashion Media Club contact Charlenec@fashionmediaclub.com

 

 

Campaign images: French Connection