Think Climate!
08-05-2007
{mosimage} Independent tests showed that around 70% of M&S clothes can be effectively washed at 30°C, without any significant reduction in performance of everyday washes.
In the coming months, Marks & Spencer are planning to re-label almost three quarters of its clothing ranges to include the words ‘Think Climate – Wash at 30°C’ on the garment care labels. In store leaflets will provide advice, as well as advertising and on website.
{mosimage}The initiative has been developed as part of the new ‘We’re in This Together’ campaign, which is led by The Climate Group and brings together businesses, government, non-government organisations and the media to help
Research carried out on behalf of Marks & Spencer shows that climate change is a major concern for the majority of people in the
73% say they have changed the way they behave in the last 12 months in response to concerns about the environment and nearly 60% believe that individuals should be ultimately responsible for tackling climate change.
Stuart Rose, Chief Executive, Marks & Spencer, said: “We know our customers are concerned about climate change and want to minimise their impact on the environment.â€
By Martin Huckle
