2. Impact – How often do you, as a consumer, find yourself taking one lap around a store and leaving immediately. There is the possibility that you were “just browsing” but even then, something about the store or merchandise has hindered your visit. Entering any establishment should feel like an enjoyable experience in itself and you can create the appropriate experience whether it is through music, product displays, lighting or even the temperature, all of these factors contribute to the customer’s experience. Any prospective customer should be able to walk into your store and feel valued and at ease, this is your job to create the desired atmosphere by altering variables specified above.

 
3. Inspire – You have to think of the questions you ask yourself before handing over your hard earned money in return for an item of clothing, “How often will I wear it?” and “Will I wear it at all?” are the most important and ultimate decision makers. You must be aware of this when constructing your product display to ensure you create a vision for your target customer exhibiting exactly how each garment on display can be incorporated into their everyday life and/or wear to at least more than one occasion. Customers are more likely to purchase, if they can imagine themselves wearing/using the product.

4. Identify – Life is hectic, as we all know. Nowadays, even shopping can be somewhat of a chore, and “Retail Therapy” seems to be a term of the past and speed shopping is now taking over. Whether customers are on their way to/from work, on their way to a party or just on a quick lunch break, customers are much more likely to purchase if they can locate what they are looking for quickly and easily with all the appropriate information clearly displayed. You must consider how to group your merchandise whether you use colour, type, occasion or ensembles ready arranged in order so customers needn’t hunt around for the other half of an outfit, you must use logic when arranging rails and displays in terms of the consumer.

5. Add-On – Point of sale add-ons (also known as “impulse buys”) can generate additional revenue. You should place smaller items by your till, for example, handbags, jewellery and belts that compliment the clothing in your store as a gentle reminder to the customer. You can encourage an impulse buy, by acknowledging the customers original purchase and using your own product knowledge to suggest another complimentary item to finalise their outfit.