Charity Shop Chic

Savvy shoppers understand charity shops are places to pick up designer labels at a fraction of the cost, with the possibility of that fantastic vintage find. The shops often boast an amazing array of good High Street names and even selling brand new, labelled garment items that can be bought at a fraction of the original selling price. 

The appearance of the shops has greatly improved, with many taking a professional approach to how the shops are run. The average shop is brightly lit, with modern shop fittings and the stock is displayed attractively and categorised properly. Gone are the days of the “jumble sale” look; as the shops are arranged neatly, though customers are still able to have a rummage through for that “magic find”.

Charities are fast becoming a large part of society. They can offer services which care for the environment, relieve poverty, subsidise healthcare and, generally, supplement people’s welfare. However, with all this in mind, another important part of the charity shop sector is the recycling of goods. In today’s society, this is fast becoming topical and vital. 

In addition to donated items, charity shops now also offer a range of good quality “new” stock. These items are bought in by the charity and sold on for a profit. Such items include cards, candles, fashion jewellery, etc. It all adds to the shopping experience; giving a wider range of products for sale.

As charities continually improve upon their presentation and running of the shops, more and more people are beginning to realise the benefits of shopping in them compared to high street stores – bargains which can be found and individuality.

For my degree in Fashion Merchandise Management, I am currently working on my dissertation which looks into the role of the charity shop sector within the UK. The level of professionalism in operating the charity shops has increased significantly since the turn of the millennium. However, competing for customers, donated goods and volunteers has grown in the crowded marketplace. 

Even though charity shops have begun to focus on retail presentation and the introduction of mainstream retailing methods, the question I want to ask is: “Are charity shops utilising stock to maximise sales effectively?”

I am interested in the UK consumers’ opinions on the subject and hope to compile a report outlining future improvements that can be made in order for the charity shops sector to move forward.

If you would be interested in completing the online questionnaire about shopping in charity shops, please can you click on the below link.

Rachel Costa

http://www.my3q.com/home2/203/rlc86/72362.phtml