TopShop Buying Director Caren Downie Finally Reveals Her Next Move

After a
9-year stint at TopShop, Caren is credited with shaping the success of the high
street brand which includes initiatives such as the New Generation sponsorship
scheme which provides a fantastic platform for up and coming designers at
London Fashion Week.

 

 
Finally she
confirmed this week that she will be joining the online fashion retailer
ASOS.com as Buying Director of Womenswear. Commenting on the role she said: “This is a hugely exciting role. ASOS.com
has proved itself to be a very successful online retailer with fantastic sales
results and an impressive growth rate. My previous experiences will fit well
with such a brand as fast fashion is only getting faster and an internet model
is a perfect environment in which to showcase this.”

 

 

Launched in
2000, ASOS.com, the name is an acronym of ‘as seen on screen', has been firmly
established as the UK's leading online fashion store. ASOS.com offers an
extensive range of own brand women's and men's fashion, designer labels,
lifestyle accessories and cult beauty brands. ASOS.com is the second most
visited on-line clothing store in the UK attracting over 2 million unique
visitors per month, and has received numerous awards such as Drapers E-tailer
of the Year 2006 and Retail Week Online Retailer of the Year 2007, amongst
others.

 

 

Robert
Bready, Product & Trading Director at ASOS.com added: “We are delighted to have secured such a dynamic and well respected
Buying Director. I'm confident Caren will bring a wealth of experience and
dynamic fashion edge to ASOS.com, which overlaid with our current retail
success puts us in a very strong position for the future.”