FashionCapital Boutique Official Launch in Allders
25-06-2009
Harold Tillman, Chairman of the British Fashion Council and owner of Allders and top British label Jaeger will be present as well as Daily Telegraph journalist Sarah Mower to celebrate the launch into Allders.
This is very exciting time for Fashion Enter and it was Harold Tillman himself who gave his backing to the company and was responsible for Fashion Enter’s Allders concession, entitled the FashionCapital boutique.
Mr Tillman, who grew up in the Croydon area, said he was very pleased Fashion Enter’s future was secure, after being awarded Discretionary Rates Relief from Croydon Council. Asked about his role in Fashion Enter’s success, he said: “I want to help young designers and people wanting to get into the fashion industry in any way I can.”
Consumers will be able to purchase an eclectic mix of fresh designer talent at the FC boutique. Each up and coming designer stocked in the concession provides a unique range of garments providing diversity away from the high street.
Designers include Romeo Pires fresh from the Vauxhall Fashion Scout at LFW and the NY Profile catwalk show in New York City, Meem with her esquisite tailoring and contrasting fabrics, Trollied Dolly’s delectable fun, young summer style transpired throughout a range of fabulous printed dresses and Jolaby whose exciting range of printed and structural garments provide the perfect show stopping edition to every wardrobe.
On Friday 3rd July the official launch will take place at the FashionCapital boutique on the 1st floor in the young fashion department at Allders in Croydon. Expect a whole host of designer talent present as well as Face of Croydon winner Kim Whittle modelling the latest collections
