International Fashion Fusion

After years of behind the scenes planning we are delighted to announce that the ongoing relationship between Fashion Enter and the South African Government has culminated in a truly innovative and exciting competition for the unemployed residents of Haringey. Entitled International Fashion Fusion, Haringey Council has helped launch the project set to inspire and enthuse budding designers of Haringey as well as support and promote the talented crafters in South Africa.

What is International Fashion Fusion?

SA Fashion Week with the Department of Arts & Culture initiated a groundbreaking exchange programme between leading fashion designers and traditional crafters. The aim was to reinforce a unique design aesthetic that would excite local consumers and generate international interest in South African fashion. Equally the vision was to provide urban designers with the opportunity to draw inspiration from their wider environment while boosting the revenue potential of the outlying crafting community.

The now confirmed International Fashion Fusion Project with SA and the UK will use the craftsmen of SA with the designers of both Haringey and SA to create a new line of eco friendly garments to be sold to asos.com.

The overall winner of the project will not only receive a six month placement with design house Preen but also have their winning design sold by asos.com.

Asos.com

Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world.

Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users

Caren Downie, Buying Director at asos.com commented:

“Fashion is all about innovation and style and that is exactly what asos.com stands for today. Asos.com has been working with Fashion Enter Ltd, the not for profit organisation that supports new and emerging fashion designers, for the last two years. This International Fashion Fusion project is yet another way how asos.com can support not only the UK fashion industry but also on a global level with South Africa’s townships. We will be looking for innovative designers to create a selection of brand new garments that uses the beading and embellishments from the crafters in the townships. This project is for anyone with a sense of fashion and is a national first for all concerned.”

So do you have what it takes? There are certain criteria you do need to fulfil in order to enter this competition:

• You must be over 15 years old
• You must be unemployed
• You must reside in the Haringey Borough

If this is you this could be your unique opportunity! We are looking for the most innovative and creative designs that will be fused with the beading work of the South African crafters. Here are some examples for inspiration

To design your garment download the template from here. You then need to submit your design to Leith@fashion-enter.com