Pure London: Label – the UK’s buying event for young brand

This year Pure had a record breaking number all round. It has been 
recorded that Pure’s visitor numbers went up by 23% from last year and 
had the busiest Sunday ever recorded.

The Pure show had over 951 brands exhibiting, ranging from womenswear, 
young fashion, footwear and accessories. A third of these were all new 
to the Pure exhibition.

Many buyers came from near and far to see the magnificent Pure 
exhibition, there was a variety of UK Buyers such as Harrods, 
Selfridges and House of Fraser and many oversea buyers from Japan, 
Russia and China. Designer Olivia Rubin confirmed this; ‘We have seen 
a lot of new clients this season. Pure is ideal to find new 
independents.’

With this show going so well, Pure are already discussing plans to 
expand and develop the show for August 2010. This is a great 
opportunity for all Department, independent, UK and overseas buyers to 
experience a wide range of new fashion, in a great atmosphere.

Steve Newbold, Managing Director, Pure London and Label commented 
‘This weekend Pure London has given a very encouraging start to 2010. 
Pure London has had record numbers from both exhibitors and visitors 
to the show, with a real energy and positive atmosphere across all 
sections of the show.  We have reached a point where the critical mass 
of exciting brands has made Pure London an essential date in the 
buying calendar for both department stores and independents, UK and 
overseas.’