Can you be a teenage business success story?

 Hopefully, that stereotype will change as people become more aware of teens in business, but until then you will still face the challenge of demonstrating that you’re credible, in spite of your age. So how do you do this?

Your youth could be one of your best assets. You have a fresh, new way of thinking that has not yet been tainted by formal training or “traditional” methodology. You have an energy that allows you to come up with innovative ideas and unique solutions to problems. And you have a perspective that may be vital to clients who are trying to reach but can’t understand the younger market. You have all this working for you, and if you believe this, they will believe in you.

Once you have your attitude in place, you are ready to meet potential clients. If you meet with them in person, it is important to dress professionally and act the part to blend into the crowd. Come equipped with business cards and a briefcase, and avoid talking about certain topics, such as school, your parents or your favorite TV show. If you do not yet feel comfortable with face-to-face meetings, limit contact to e-mails or telephone communication. You can worry about in-person contact later.

As you start out, consider offering special discounts for first-time customers or other financial incentives to try your services. This will give clients a chance to test out your skills and find out that you really do know what you’re talking about. Once you have established your credibility, any financial sacrifices you made at the beginning will be made up for in the form of repeat business.

From there, getting clients will start to come naturally. Satisfied clients will breed additional satisfied clients–word-of-mouth will create a buzz about you, and before long any trepidation about your age will be replaced by a genuine respect for you and your offerings.

By Martin Huckle