Google Targets Small Businesses

 

Google Custom Search Business is aimed at the millions of businesses that have a web presence but offer users no way of searching their website.

 

While many of these businesses invest in search advertising and search engine optimisation to help customers find their business, customers are left on their own to navigate content once they land on a site.

 

Google are aiming to reduce the hurdles of cost, complexity and time so that small businesses can help customers find what they need.

 

Businesses can sign up for the new service online, and customers and visitors are able to search their site using Google’s search technology, for more relevant results.

 

The basic service, which looks set to rival Microsoft’s enterprise business, searches up to 5,000 web pages and costs £49 a year, while for £245 a year, Google will search up to 50,000 web pages.

 

The service builds on Google Custom Search Engine, a free advert-supported service which was introduced in October last year, by adding business integration features, enabling sites to turn off adverts and offering a more customized feel, as well as email and phone support.

 

Martin Huckle