Gok joins Sainsbury’s Tu Clothing Line

Known for his eye for fashion and style, Gok will create an edgy and trendy collection of dresses, tops and trousers and the range will be launched in the autumn.

His collection aims to both affordable and fashionable and available for all body shapes and sizes. Just like his television series ‘How To Look Good Naked’, Gok is renowned for making women feel great and confident about their bodies and the way they look which will be reflected in his stylish collection.

This is the first time Sainsbury’s have worked with a celebrity designer for their Tu Womenswear Collection. Tu was launched in September 2004 and has been an important growth area for Sainsbury’s. With this announcement of a new collection they hope to give more space in stores for their clothing line.

Gok Wan says, “I can’t wait to get started; this is a first for me. While I’ve styled thousands of women over the years, soon millions of women are going to be able to wear something I’ve created.”

 

By Adele Stewart