Retail owners are indecisive about technology.

 

Retail owners are indecisive about  technology ?

Mobile phones are one of the world’s greatest assets and as a whole they are not just used as form of one to one communication but they also provide  a variety of services that make people more  and more dependent on them day by day. Mobile phones increasingly influence the retail industry and many retail owners are now struggling to keep up with the evolution of phones and are under more and more pressure to quickly pull together different channels to create an utilised multi channel programme – integrating mobile into strategies.

 

This is what Dan Hartveld director of mobile at Red Ant, had to say on the matter: “85% of all new handsets sold in the UK now have internet connectivity, which means the channel simply cannot be ignored by any retailer and is quickly becoming a key driver of web sales”

People say that that is the situation at shop direct group, who are an online fashion retailer. E-commerce director Jonathan says: “the company has enjoyed a four-fold increase over the past six months, with ‘hockey stick growth’ being experienced”.

 

He adds: “The buzzword in our business is mobile. We’ve a non mobile-optimised site and we are getting three per cent of sales on it. We’ll be launching a mobile-optimised site and expect sales to ramp up.”

With mobile phones, at the moment causing a disruption in the existing retail chain and retailers are striving to carrying out its potential commercial power, Ian Patterson, managing director EMEA at DigiPoS Store Solutions, says, “It would be true to say we are seeing a paradigm shift, but in order to embrace the opportunities presented by mobile, I believe retailers face a challenge in integrating their legacy systems. They need to work with the right partner to develop a scalable solution and to create a uniform, multi-channel customer experience.“