ASOS.com Marketplace to accept international sellers
07-07-2011
International sellers are being added to the Asos Marketplace after a successful six months of trading since the site established.
Marketplace is run by the online fashion retailer Asos and it was launched six months ago to be a starting point for boutique stores and individual traders to sell their products to a mass audience online.
The top trader has made £10000 worth of sales on the site and in the nearby future, sellers from outside the UK will be allowed to get involved in the service.
The Asos E-commerce Director, James Hart said: “Our new Marketplace platform has so far exceeded all of our expectations. That fact the site is open to anyone and remains so fashion credible is a testament to our sellers’ passion, product and photography skills, as well as the Asos Marketplace team, who work closely with all sellers to build their stores.”
The site now also features boutique blogs and a twitter-style fashion feed for sellers to give updates to their followers on new ranges.
Since fifty per cent of current traffic is coming from outside of the UK, localised websites in the US, France and Germany are going to be launched and they will allow any global seller to trade through the site.
James Hart added: “With increased functionality and a global launch in a couple of months, I feel this is still just the beginning for Marketplace.”
Asos has strengthened its position within the industry even more by working with independent retailers through an e-commerce solution.
Sales for Asos.com in the UK alone increased by 25 per cent in its last financial year finishing in March and with the international expansion, global retail sales increased by fifty-eight per cent.