Made In Britain

 Earlier this year Stoves launched a national campaign to call for a standard Made in Britain marque to be applied to all products manufactured in the UK – this is a huge step forward for UK retailers and manufacturers – now a visual logo will set apart UK manufactured products from those made abroad.

The campaign came after research uncovered widespread confusion amongst consumers about Made in Britain goods. The findings revealed that half of UK consumers are baffled when it comes to buying ‘British’, two-thirds (67%) want an official seal of approval to show products made in Britain and the majority (52%) think British brands should bring manufacturing back to the UK.

Following this call from the public Stoves launched a national competition amongst UK university design students and asked them to create a logo which could be used as a standard marque. They received hundreds of entries but with the help of a judging panel of industry experts Stoves is now proud to unveil the winning design by Cynthia Lee from Nottingham University.

To date, the campaign has received national press coverage, backing from prominent MPs and UK manufacturers and the research findings have even been debated in the House of Commons.

Now Stoves are calling for all UK manufacturers to support the campaign and British manufacture by displaying this logo on their websites, marketing material or packaging – helping make it easier for people to buy British. The logo is available for use by all companies that manufacturer or produce their products and goods in the UK.

You can also show your support for Made in Britain by downloading the Twibbon to use on your twitter profile.

For more information about the Made in Britain campaign or logo email Stoves’ press office.