So London Fashion Week is literally just around the corner and excitement is running high. Running from September 16th to 21st, there are plenty of designer names and events that will fill anyone’s diaries! One such event, that Fashion Capital will be attending is The Exhibition at the gorgeous Somerset House. The Exhibition is famed for showcasing new talent alongside established designers over 4 different floors and many different fashion initiatives.
This year sees a new addition to The Exhibition. A new menswear area will be including showcasing 5 menswear designers over 5 days. On Weds 21st it will be Menswear day, a day to celebrate all the new design creations in the world of menswear designing. With 9 catwalk shows lined up, along with 6 presentations, Fashion Capital will not be missing out on this little gem.
Along with the menswear addition, The Exhibition will be playing host to 202 fabulous accessories, jewelry, and ready-to-wear labels, all showing their SS12 collection to UK and International media and buyers. The dedicated Buyer’s Lounge is once again situated in the Embankment Galleries. Among these 202 designers, 74 are showing at London Fashion Week for the very first season. Fashion Capital are looking forward to catching the collections by Howland London, which is inspired by luxury living, luxury handbag designer Jerome Dreyfuss, design duo Palmer/Harding, who have already been dressing Naomi Campbell and sustainable couture designer, Eva Zingoni. With these designers, SS12 seems to have quite a luxe feel to it already!
Jerome Dreyfuss Bag Image howlandlondon.co.uk Image facebook.com/evazigoni
The Terrace Rooms at Somerset House will host a wide selection of accessories brands with Valery Demure showroom returning this season, featuring the best in British and international accessories designers including A-Morir; Eddie Borgo; Fleet Ilya; Jennifer Behr; Melanie Georgacopoulos and Swash. Situated just outside these rooms, on The Terrace, the NEWGEN sponsored designers will be having happy hour each day between 2pm-3pm. NEWGEN is the area sponsored by Topshop and will be displaying 17 of the most talented new designers in the world of fashion. Following on from NEWGEN, The Navy Board Room Collective will be showcasing 10 designers, who have all been recipients of the NEWGEN sponsorship. These designers include: Atalanta Weller, Bora Aksu and Yang Du.
There is still tons more happening at The Exhibition, all of which Fashion Capital is very excited to see! From the British Fashion Council’s ethical initiative, Estethica, sponsored by Monsoon to Headonism, which is supporting the most up and coming milliners, there is also the seven multi brand showrooms, which will be showing a mixture of established and new designers and the winners of the BFC/ELLE Talent Launch Award. Announced this month, the four designers are: Claudia Catzeflis, Sophie Hulme, Saloni and Vassilisa. Their collections will be aired during the week in the launch event on the 16th, in the Embankment Gallery. Fashion Capital is particularly looking forward to the digital showings of some of the designer collections, after all this is the age of technology!
The Exhibition will be open 10am-7pm 16th to 19th September and 10am-6pm 20th September. On the 21st, Menswear Day, the NEWGEN and Fashion East initiatives will be open from 1pm-5pm. For more information please visit http://www.londonfashionweek.co.uk/exhibition
It is also worth remembering that The Exhibition isn’t the only platform for new designers to get into London Fashion Week. Profile, run by Fashion Capital, is happening in November and will be showcasing 22 new womenswear, menswear, jewelry and accessories designers over the day, with an evening gala showcasing to industry professionals, buyers and celebrities. Debenhams, House of Fraser and Brand Alley are also involved, helping new designer’s find their feet in the big, wide world of fashion. For more information on Profile or the services Fashion Capital can offer you, as a designer please contact firstname.lastname@example.org or look on the website www.fashioncapital.co.uk
By Adriana Panas-Webb