Sass & Bide – LFW – Friday 16th September 2011

 

The front row was dotted with celebrities such as Peaches Geldof, Diana Vickers, Paloma Faith and Dionne Bromfield (Amy Winehouses cousin)… also the girl who plays Ginny Weasley in the Harry Potter films was sitting front row. It was amusing to see the divide between celeb front row being swarmed by cameras and directly opposite, industry figures such as Harold Tillman not getting a look in!

The show began with a delightful summer tune and a navy blue and white side split maxi polka skirt that were common throughout the show, navy blue was paired with neons and coral as well as neon plastic accessories and flashes of glitter material. The collection was laid back and screamed of the Riviera despite the neons native to the dodgier holiday destinations of Greece…

 

The silhouettes were light and streamlined, with a relaxed 90’s edge which continued even through a spate of safari looks with navy on beige with warrior like embellished chest plates and sheer fabrics.

The collection turned to evening wear with sport luxe jackets, tailored red harem trousers and midi dresses in an array of colours. Structure became more prominent with asymmetric white dresses with huge sparkling white collar details.

The black evening gowns were shimmering wet look midi dresses with gold details and accessories. Although the collection showed a lot of skin with relaxed draped, sporty necklines, side split skirts, sheer fabrics and cut outs; it was classy, and sophisticated – the Sass & Bide woman imagined to be a gorgeous fashionista, aware of her beauty but not throwing it about.

 

Jemima Daisy

Photography by Luke Charles