Debenhams Signs Up to Model Equity Code

 

The retailer is the second organisation to sign the code of conduct – the first being fashion bible Vogue.

By signing, models hired by Debenhams will get further assurances in relation to working conditions and treatment including:

• Pre-agreed maximum length of working hours.
• Provision of breaks and refreshments during shoots.
• The general nature of all shoots will be explained in advance to ensure semi-nudity is agreed by the model.
• Private changing areas will be provided.
• Relevant insurances are in place such as travel and public liability.
• Prompt payment in accordance with agreed payment terms by the retailer and also the agencies it uses.

The move builds on Debenhams’ already stringent and responsible guidelines that ensure no one under 16 will be used to represent an adult and that all models must be at least a size eight and no smaller.

 

“Fair treatment of everyone who models for us has always been a priority. The code firmly cements our ambition. We hope others follow our lead”, said Michael Sharp, chief executive, Debenhams.

 

Hilary Hadley, Head of Live Performance at Equity, said:

“Since Equity took models into membership we have worked hard to ensure that they receive terms and conditions equal to those enjoyed by our members working throughout the entertainment industry. This has sadly been far from the case.

“The Ten Point Code really concentrates on the basics. It ensures that where the Code is adopted models will be treated with respect and professionalism and all necessary steps will be taken to ensure that the safety, health, well-being and dignity of a model is protected and maintained at all times during the contract period.

“We would hope that now Vogue and Debenhams have taken the lead more organisations will follow suit and that the Ten Point Code becomes the accepted starting point for all models working in the fashion industry”.

Images courtesy of Debenhams